Privacy Statement
Collection of Personal Information and other Information
We collect personal information for the primary purpose of conducting our business as an online retailer to:
- sell, deliver, administer, improve the products and services on our platform;
- personalise your experience on our platform and with our services;
- process payments;
- deal with feedback or complaints about the goods and service sold or available on our platform and provide remedies where required;
- communicate with you and to operate the customer support;
- undertake and administer promotions, competitions, marketing activities, direct marketing, database compilation and analytics, analysis of demographics and other marketing or promotional activities;
- manage our online store, supply arrangements and inventory and administer our platform;
- maintain and update our records.
The personal information we collect from you will include information you give us when you:
- register or subscribe to our platform or one of our newsletters;
- complete a transaction with us; and
- contact us.
In addition, we may collect personal information you disclose to third parties who are affiliated with us or otherwise provide services to us. This includes third parties who provide services to us such as Google, Etsy, Pinterest, Facebook or other third party services. These third parties will collect and store your personal information in accordance with their own privacy policies and procedures, which they will make known to you. We will take reasonable steps to ensure that the individual is made aware of the matters above.
The personal information that we collect may include, but is not limited to:
- your name;
- your contact details including your email, home/delivery address and billing address;
- your payment details; and
- other information that we collect in the course of transactions or interactions on our platform or with our Related Companies.
We only collect sensitive information in circumstances where you consent to the collection of this information, or it is reasonably necessary for, or directly related to the purpose outlined above.
We may collect personal information from individuals who are not customers of our business but whose personal information is given to us by those individuals via our website (including customer support) or in the course of a transaction.
Where reasonably practicable, we attempt to collect personal information directly from the individuals themselves.
When we collect information, we will generally explain to the individual why we are collecting it, who we give it to and how we will use or disclose it or, alternatively, those matters will be obvious from the circumstances.
When you visit our platform, we, and/or third parties, may place cookies, tags and pixels on your browser to enhance and manage our platform and improve our business and the services we provide to you.
We and/or Google may use this information to optimise and place advertisements, including advertisements of third party vendors and remarketing advertisements based on past visits to this platform, on our own and third party websites. Google’s ability to use and share information collected by Google Analytics is restricted by the Google Analytics Terms of Use and Privacy Policy.
We may combine this information with similar information from third party websites to undertake data analytics and matching, to personalise websites and (where you have consented to receiving offers or direct marketing) to offer products or provide services to you or send direct marketing to you.
In addition to personal information, we may collect other information about you or the device you use to access our platforms. By using our platform and agreeing to this policy, you grant us permission to place and store pixels, tags and cookies on your browser which may be used by us to collect information about how you use our platforms and websites you visit, including the following information:
- your device’s operating system;
- your browser type and capabilities;
- your device’s Internet Protocol (IP) address and geolocation;
- your browsing behaviour on our platforms including but not limited to:
- products you have viewed, added to cart and/or purchased;
- your searches and search history;
- pages you have visited, including how you were referred to each page; and
- page usage statistics, including the time spent on each page;
In addition, third parties may place and read cookies on your browser or use web beacons or similar technologies to collect information, including, where applicable, for the Google Trusted Stores program or other third party affiliate marketing or aggregation services.
Comments
When visitors leave comments on our site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.
An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.
Media
If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.
Cookies
If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.
If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.
When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.
Cookies can be managed by accessing the individual settings in your browser.
Embedded content from other websites
Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.
These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.
Who we share your data with
We will generally use or disclose your personal information for the primary purpose for which it was collected, or for a related secondary purpose where you would reasonably expect us to use or disclose the personal information for that secondary purpose. We may otherwise use and disclose your personal information if you have given us consent in accordance with this Privacy Policy for the use or disclosure or it is required.
Generally, we use and disclose your personal information for the purpose of providing you with the goods or services that you have requested, or otherwise to enable us to carry out our business as an online retailer of goods and services
We may generally disclose your information to third parties in order for them to provide or market services to you. We will not sell your personal information to third parties, and any third party we disclose information to will be for a purpose connected with your experience or the products or services provided on our platform or our business as an online retailer of goods and services.
If those purposes for which we have collected the information involve providing personal information about an individual to any third party, we will take appropriate and reasonable steps to ensure any personal information is protected.
We will generally only use personal information for marketing if you have given express or implied consent or it is impracticable to seek consent before this use.
When registering with us, you consent to us using your personal information (such as your email address or phone number, your purchase history with us, your browsing history on our platform, and information collected about you from Related Companies) for direct marketing purposes. This includes sending you deal emails or SMS notifications about our products and services, and personalising the appearance of the platform for you based on the personal information we collect about you. You may opt out of receiving these direct marketing communications at any time and you can manage your subscription preferences in your account.
When opting into notification emails, you consent to us sending you a notification email. You may opt out of receiving these notification emails at any time and you can manage your notification preferences in your account section.
We may also provide your information to third parties that provide services to us, including third parties that provide our payment gateway, marketing, logistics and technology support services.
You agree and acknowledge that in the event we merge, sell or otherwise change control of our company, our business or the website to a third-party, you consent, without giving of prior notice, to our disclosure of your personal information and other data that we have collected from you to a third party or parties as part of such a transaction.
You may make a request to receive any additional information we may hold about you, and we will provide this information to you within a reasonable time. When requesting such access please identify the precise type/s of information requested. You may make a request by contacting our Customer support.
We take steps reasonable in the circumstances to ensure that the personal information that we collect, use and disclose is accurate, up to date and complete. Where an individual requests to correct information, we will take reasonable steps to correct the information, having regard to the purpose for which it is held.
Please contact our team via email on info@knowthefundamentals.com if you require any assistance.
How long we retain your data
If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.
For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.
What rights you have over your data
If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.
Where your data is sent
Visitor comments may be checked through an automated spam detection service.
KnowTheFundamentals’ Privacy Collection Statement and Privacy Policy may change from time to time. The latest versions will be available online at http://knowthefundamentals.com/privacy-policy
KnowTheFundamentals.com (ABN 41 422 697 558)